about.
Senior Garment + Print Designer with nearly 15 years industry
experience designing multi-product collections, primarily focused on jersey across both smart and casual categories. Predominantly experienced in womenswear, with additional design experience across menswear and kidswear.
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Highly skilled in trend and colour direction, alongside the development of print
and graphic design. Technically confident with advanced proficiency in
Adobe Illustrator and Photoshop, complemented by strong knowledge of fabric sourcing,
garment construction and the creation of detailed technical packs.
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In addition to fashion and print design, I operate my own signwriting
business an extension of my love for typography, colour, and making design physical.
From custom glass signage to hand lettered on site work, this work lets me explore design
beyond fabric and paper,
bringing ideas to life in public and commercial spaces.
TREND ANALYSIS
Alongside design I have a strong ability to create and interpret trends across menswear, womenswear and kidswear. With extensive experience working across multiple product types, I deliver cohesive and commercially relevant design solutions from concept through to final product.
I have a well-developed understanding of colour, fabric and garment construction, allowing me to design with both creativity and practicality in mind. My approach combines trend-led thinking with detailed garment design, ensuring products are visually strong, well-considered and aligned with brand and customer expectations.
LADIESWEAR
I'm a fashion designer with 15 years experience across ladieswear garment and print design. Extensive experience at River Island on non-licensed ladieswear multi product woven & jersey, followed by freelance and license-based roles designing daywear and nightwear. Also leading license-based accounts for Primark and Next for Aykroyds, additionally helping l on additional grocer accounts including Tesco. I have highly commercial and adaptable handwriting,with strong multi-market experience.
MENSWEAR
After working primarily in womenswear at the beginning of my career, I expanded into menswear design, broadening my skill set and strengthening my multi-category experience. This progression has enhanced my ability to design across different customer profiles while maintaining a strong understanding of fit, fabric, colour and garment detail across both markets.
KIDSWEAR
Experience in kidswear across girls and boys ranges, specialising in garment and print design. Worked on both licensed and non-licensed product for Primark and River Island
as well as grocers alongside freelance design for other suppliers.
I have a strong understanding of age appropriate design, commercial trend translation, and fast-paced retail requirements.
PRINT & GRAPHICS
Extensive experience in print and graphic design across both licensed and non-licensed product. Skilled in developing a wide range of print styles, from placement prints to all-over prints,
spanning detailed, illustrative designs through to clean minimal graphics. Strong capability in creating branding-led artwork that aligns with brand guidelines while remaining commercially relevant across menswear, womenswear and kidswear.
